Shoppers sent me this email with the headline: “Shoppers Optimum PLUS Bonus Offers – Just for you!”
The problem is, it isn’t just for me. It has nothing to do with me. I have never bought cosmetics in my fucking life. Nor is it personalized in any way. There is no “Hey Dave,” or “Dear Mr. Hamel”
Here is a little tip to anyone who sends this sort of shit out. Stop it!
Stop wasting your time and mine. You’re just pissing me off and I will retaliate by forwarding all my spam to you with an auto-filter.
On the other-hand, since you have my personal details, and you have my purchasing records feel free to send me offers I might actually be interested in.
- Do guys buy cosmetics? No.
- Might they be interested in cologne? Perhaps.
- Might Dave Hamel, who purchases a new tooth brush every 3-4 weeks religiously be interest in cologne? perhaps.
- Might Dave Hamel, who purchases a new tooth brush every 3-4 weeks religiously be interest in a toothbrush?
DING DING DING DING! We have a marketing winner!
Now some marketing genius might note that since I already buy tooth brushes they don’t need to give me a discount. Perhaps not Einstein, but sending me toothbrush offers gets me in the store, sending cosmetics offers does not.