Metrics are not a substitute
Andrew Chen posted this interesting piece on A/B split testing: http://andrewchenblog.com/2009/03/02/does-ab-testing-lead-to-crappy-products/ which in turn caused someone in my twitterverse, to comment that metrics are not a substitute for strategy. And he is correct, however metrics can tell you whether your strategy worked or not. They can also help identify gaps in …