Anything work related. Code, Sitecatalyst, analytics.
Everyday in my LinkedIn I see posts on being a leader. If you go to the bookstore, there is an entire section devoted to leadership. “The 5 Levels of Leadership“, “The 21 Irrefutable laws of Leadership“, “Top 100 Best Ways to be a Great Leader“…and so on. Leadership is all fine and dandy …
I have written about effective email marketing and what I would do if I was in charge of an organization’s email campaigns. A bad email can hurt the customer experience,while a good email can totally make it. I have started receiving a great example of a group that does it …
1. Your data is only as good as your implementation. When we implemented SiteCatalyst for the CBC we did a good job. I can’t knock it, but implementation has gotten so much better with the use of Tag Manager, Processing Rules and contextual data tags I strongly feel like we …
Awhile back Chris Berry and I had a conversation about the state of analytics and tracking and where the industry is going. We were both concerned that analysts were going to screw themselves by tracking information they had no business to. And that it was just a matter of time …
I don’t normally write about what I do at work. Not out of modesty or anything, but rather I don’t want to let something out that shouldn’t be public knowledge. However, I had to write about this. One of the aspects of my job is managing the Google Search Appliance. …
As a Web Analyst the supposed holy grail of data usage and optimization is personalization. Disregarding the whole PI issue for the time being, the notion of a website that uses data to optimize itself to you; that tailors itself to your interests is awesome. Think of all the sites …
My first eMetrics is over and wanted to post some of the learnings I picked up, but first let me say how amazing it was. I met some really interesting and smart people, too many to name really. I learned some new things and got re-energized about metrics. It was …
My first eMetrics is over and wanted to post some of the learnings I picked up, but first let me say how amazing it was. I met some really interesting and smart people, too many to name really. I learned some new things and got re-energized about metrics. It was …
The EU announced that starting May 25th explicit consent must be gathered from web users who are being tracked via cookie. Obviously the biggest impact is to online advertisers (who I care very little for) who use euphemist terms like “interest based advertising” to hide the fact they would happily crawl through …
There is a discussion currently making it’s way through the halls of government regarding web analytics and privacy, well more precisely tracking and privacy. Phil Kemelor at Semphonics has a good summary of the FTC report on privacy. The concern is more directed at information brokers than it is at individuals or …