Anything work related. Code, Sitecatalyst, analytics.
You know what web analytics needs? Open source! Open Source has a wide array of benefits. First, it forces standards. Now the WAA is hard at work in standardizing definitions, but the output is only half the challenge. Browsers are mostly standardized (come-on IE!) and so the missing link is the data collection package. Standardized …
I managed to come up with a representation of traffic for a customer where I could easily show how traffic was moving around because looking at numbers it was hard to get across. While this answers the small problem the bigger problem is that for each page it expands almost …
Doesn’t do this at all – 1 Does this rarely – 2 Does this occasionally – 3 Does this sometimes – 4 Does this often – 5 Does this all the time! – 6 Claims credit that he doesn’t deserve; he overestimates his contribution to any success. (1) …
Jim Sterne just posted on the WAA blog about privacy and disclosure. While I agree with him and Seth Godin that you need to get users to opt-in to recieving email, I don’t think the same holds true with web metrics provided they are anonymous. Yahoo is requiring and enforing …
A few friends had funny reactions to this survey I put up. Judging from some of the reactions, you’d think I was asking them to rate themselves instead of me. Maybe they feel bad by association. Boy I hope not. I think part of the reluctance is because, as one person put …
…doesn’t mean you understand statistics. I am not even going to pretend that I understand all there is to know about statistics. I know enough however, in the course of my job to understand the prinicple of causality and correlation. Causality (but not causation) denotes a necessary relationship between one …
Chris Berry wrote an interesting post on his Eyes on Analytics blog entitles “On the Exxon Valez of Privacy”. I recommend you read it. It is about the potential damage that can be done by a web analyst if they are not careful with data and privacy. I had a …
I have been too busy as of late to write much. I was in NYC working on a usability test with a client and then working on writing up the report. I learned a few valuable lessions. When you are attempting to solicite information on how users “feel” in regards …
Would you rather have 10 new customers each purchasing once, or 1 existing customer who has purchased 10 times? Mike Sukmanowsky responded to my “Conversion is King, but what is a king without his minions?”post and he got me thinking about customers, recency, loyalty, etc.. Mike writes “Conversions are great …
So I was talking with my co-worker Patrick Glinski about my notion of conversions being the only metric that matters and he brought up an interesting problem with it. If you have a business, and your only concern is sales (conversions) then over time you will lose because you are …