Category: <span>Work</span>

Conversion Rate – King of all metrics!

Chris Berry has a great post on his Eyes on Web Analytics blog titled, Aspiration, Temporal Analytics and Shower Curtains. Chris is discussing the challenge of measuring aspiration and why most of us don’t do it. I think it can be measured and analyzed but first you have to be …

Things we know, we know

There are many things that one needs to explain to clients when discussing the implementation of a metrics plan.  I think all of these presentations should start with “WE DON’T GUESS” This is incredibly important to state.  We may infer, suggest and suppose, but we do not guess.  All of …

Learning Experience

Five years ago I tried to start a business with a former co-worker and friend. The idea was to create an online dating website for Ukrainians. They are the 3rd largest ethnic group in Canada. I designed the site and built the front end, Roman did the paperwork and Chris …