Would you rather have 10 new customers each purchasing once, or 1 existing customer who has purchased 10 times? Mike Sukmanowsky responded to my “Conversion is King, but what is a king without his minions?”post and he got me thinking about customers, recency, loyalty, etc.. Mike writes “Conversions are great …
So I was talking with my co-worker Patrick Glinski about my notion of conversions being the only metric that matters and he brought up an interesting problem with it. If you have a business, and your only concern is sales (conversions) then over time you will lose because you are …
Chris Berry has a great post on his Eyes on Web Analytics blog titled, Aspiration, Temporal Analytics and Shower Curtains. Chris is discussing the challenge of measuring aspiration and why most of us don’t do it. I think it can be measured and analyzed but first you have to be …
I stumbled upon this cartoonist today and love his slightly twisted sense of humor. (God, what does that say about me?)
I am writing this from Victoria, BC. The sun is shining and the weather is sweet. I forget how nice it is here. There is a cool breeze blowing so it is not too hot out. I had a good lunch with Neil and Becky. It is funny that standard …
I am typing this at 2:30 in the morning on day 2 of usability testing. Basically wee have a bunch of people on the other side of the planet testing a website while we monitor their progress through a variety of technologies. Matt is sleeping on a beanbag. Poor guy …
This is my link baiting post. If you don’t know what link baiting is, then read the presentation. I wrote this for an upcoming event at work but I thought I should share it because it is cool. It is written for the non-developer non-SEO people. Let me know what …
One of the best things about Toronto is the multi-culturalism. Where else can you hear three or four languages being spoken at the same time. We talk about Canada being a cultural mosaic all the time, but the reality is it isn’t. You won’t find to many Filipinos in Maple …
Business Week has an article about letting users of social networks rate advertising through the use of things like StumbleUpon. While social networks is a great way to reach a segmented audience there are a hitch that I think have not been addressed. There have been countless ads for products …