Tag: <span>toronto</span>

TTC sells off naming rights cheaply

The CBC reported that the TTC has sold the advertising rights, including the naming rights for the subway stations to Pattison advertising for 324 million dollars for the next 12 years. This reflects very poor judgement on the part of the TTC who have grossly undervalued the advertising properties of …

Bike lanes

Look, we get it. Rob Ford has clearly announced his agenda will be pro-car, pro-pollution, pro-obesity and that is just…awesome. And it is equally clear that without three assistants, John Parker would be incapable of doing the job he loves so much (the one with “hot chicks“) like removing bike …

The six things I learned from eMetrics, “they” don’t want you to know about!

My first eMetrics is over and wanted to post some of the learnings I picked up, but first let me say how amazing it was.  I met some really interesting and smart people, too many to name really. I learned some new things and got re-energized about metrics.  It was …

The six things I learned from eMetrics, “they” don’t want you to know about!

My first eMetrics is over and wanted to post some of the learnings I picked up, but first let me say how amazing it was.  I met some really interesting and smart people, too many to name really. I learned some new things and got re-energized about metrics.  It was …